Production has begun on our flagship industry report examining how trade, health, and economic policies jointly shape industry performance and participation outcomes while positioning the sporting goods industry as a core economic sector and long-term investor in health, community, and economic value.
On September 16th we will host a cocktail reception in Geneva to bring together leaders in sport, trade and policy to highlight key findings, share industry perspectives and advance collaborative relationships. For further information please contact Alex Knezovich at aknezovich@wfsgi.org.
More learnings from the Viet Nam delegation visit will be shared in a debrief call and at our in-person Trade Committee Meeting on September 17th on the sidelines of the WTO Public Forum in Geneva.
Contact Head of Trade, Marc, for further details at mmagnus@wfsgi.org
The Advocacy Advisory Council will convene a meeting in Geneva, Switzerland on 17th September alongside the World Trade Organisation’s Public Forum.
Contact Head of Global Public Affairs & Advocacy, Alex, for further details at aknezovich@wfsgi.org

Celebrate 30 years of textile innovation at TITAS 2026, Oct 6-8, at Taipei Nangang Exhibition Center, Hall 1. This milestone edition continues to spotlight the three core themes shaping the future of textiles:
• Sustainability
• Functional Applications
• Intelligent Manufacturing
From textile-to-textile recycling and bio-based materials to AI-driven smart manufacturing and high-performance technical textiles, TITAS 2026 brings together the latest in global textile innovation — all under one roof.
With 400+ exhibitors and over 1,000 booths, TITAS remains Asia’s premier sourcing platform for cross-sector collaboration and one-stop sourcing across the textile value chain.
We look forward to welcoming you in Taipei! For more information, click here.

Providing a platform to explore and discuss the most recent international developments shaping the Sporting Goods Industry. These online or in-person meetings delve into key topics, offering insights and updates critical to navigating the evolving global landscape.
Join us to exchange ideas, foster collaboration, and be part of the conversations that will shape the future of sporting goods worldwide.
Contact:
Legal and Compliance: Charlotte Giuedicelli cgiudicelli@wfsgi.org
ESG: Afsah Alumia Khan akhan@wfsgi.org
Physical Activity: Caroline Brooks cbrooks@wfsgi.org
International Sports and Cycling: Michelle Smyth msmyth@wfsgi.org
Trade: Marc-Ivar Magnus mmagnus@wfsgi.org

Join us as we share early insights and outcomes from our Trade Delegation to Viet Nam and preview our very first Global Economic Impact Report. This will be an important opportunity to hear directly about how we are advancing member interests on key global trade issues, access to renewable energy, and how you can stay engaged.

This is the second 40-minute rapid-fire joint webinar series from SGI Europe and WFSGI.
Hear directly from adidas’ Bettina Benzing and Decathlon’s Nathalie Rompillon as they share best practice in leveraging sports events to boost both sales and sport, physical activity and movement among consumers.
WFSGI will also provide an early read-out from its One Goal. Move the World. World Cup Advocacy Event that took place in New York on June 24th exploring how sports events can inspire more movement and create lasting physical and mental health benefits for young people and communities.
If your business relies on active consumers, this webinar is for you!
Contact Caroline Brooks for further details: cbrooks@wfsgi.org
Join the ESG Committee for their annual in-person meeting, hosted by Pentland Brands. Sessions will focus on the priorities that matter most to members, with a practical, working discussion on current challenges and what comes next for the Committee. We will also take stock of progress to date and align on key areas of focus going forward.
Questions? Contac Afsah Alumia-Khan at akhan@wfsgi.org.
This event is driven and supported by leading WFSGI member brands, including: adidas, Nike, ASICS, Under Armour, New Balance, Brooks, Decathlon, Speedo, Canterbury, Shimano, Oakley, Specialized, and Wilson, among many others.
The sporting goods industry’s collective expertise and commitment play a pivotal role as we convene key stakeholders to explore strategies and best in class examples of how major sporting events can drive a sustainablel and long-term impact on youth participation.
Register Here
Contact Caroline Brooks for more details: cbrooks@wfsgi.org
The Physical Activity Committee meets in New York for their annual in-person meeting, hosted by Amer Sports.
Contact Caroline Brooks for the agenda and more details on how to register at cbrooks@wfsgi.org
On June 3, World Bicycle Day, WFSGI and People for Bikes are joining together for a new intiative “Pedal with Purpose“. We invite all members to do something simple: get on a bike. Encourage your employees to commute to the office, take a spin before work, or take a lunchtime loop. We hope you all share your adventures on that day and tag us on LinkedIn.
Contact Caroline Brooks for more details: cbrooks@wfsgi.org
Contact Linda Murphy for more details: lmurphy@wfsgi.org
WFSGI Head of Global Public Affairs & Advocacy, Alex Knezovich, will be speaking at this year’s European Development Finance Institutions (EDFI) Annual Meeting. This event brings together Europe’s leading development finance institutions, their shareholders, top multilateral partners, and a select group of global stakeholders for a high‑level, invitation‑only dialogue on shaping investment and collaboration between European business and frontier markets.
Contact Alex Knezovich for further details: aknezovich@wfsgi.org
Under the theme of “Resonance, Co-creation, Symbiosis”, the Conference kicks off at the new starting point of China’s 15th Five-Year Plan. It advocates all-region resonance, diverse co-creation and ecological symbiosis to jointly outline a new vision for the high-quality development of the sports industry. COO & Head of Trade, Marc Magnus will present Development Trends in the Global Sportings Goods Insutry and opportunities for China at the Xiamen International Conference Center Hotel.
Contact Marc Magnus for further details: mmagnus@wfsgi.org

Building Resilient Futures: Unlocking the Power of Sport and Physical Activity for Youth Mental Health in the Commonwealth
The world faces a youth mental health crisis of historic proportions. Physical activity improves mental health yet 81% of adolescents globally do not meet recommended guidelines.
This side event makes an evidence-based case for sport, physical activity and physical education as strategic pillars of youth mental health policy in action. Join us to provide direct input to World Health Assembly discussions and advance a cohesive commitment that no member state can achieve alone.
Contact Caroline Brooks for furthur details: cbrooks@wfsgi.org
WFSGI Head of International Sports & Cycling, Michelle Smyth moderates Tools of the Game: Understanding Product Regulations in Sport. While sport is often focused on the athletes and teams, often overlooked are the products that make the game possible and push the game forward. Get an overview on how sports products are regulated and the legal and financial issues accompanying those regulations this May in Chicago. Click here for more information.
Contact Michelle Smyth for further details: msmyth@wfsgi.org
Following the WFSGI General Assembly the newly elected Board will meet for the first time.
Contact Julia Thirion for further details: jthirion@wfsgi.org

The WFSGI General Assembly and 2026 Board Elections take place at The Track at New Balance in Boston this April.
For more information and how to register, click here.
Contact Julia Thirion for further details: jthirion@wfsgi.org
WFSGI Head of International Sports & Cycling, Michelle Smyth, will be at attendance.
Click here for more information
Contact her for a meeting: msmyth@wfsgi.org
WFSGI Head of International Sports & Cycling, Michelle Smyth, will be at attendance.
Click here for more information
Contact her for a meeting: msmyth@wfsgi.org
‘Moving the World Towards an Active Future – how the global sporting goods industry is taking collective action’ Session
Featuring Caroline Brooks, Head of Physical Activity, World Federation of the Sporting Goods Industry, Caroline Fisher, Global Brand Communications Director, ASICS, Simon Rowe, Senior Vice President, Canterbury, Mitre & Global Sports Marketing, Pentland Brands, Chris Allen, UK’s Director of Sustainability and Head of Circular Economy, Decathlon and Dr Bettina Benzing, Senior Manager, Government and Community, Adidas
This session looks at why physical inactivity is a significant concern to our industry and why we want to play a greater role. It highlights what the global sporting goods industry is doing collectively to help tackle rising levels of physical inactivity and how our industry amplifies the global call to action with WHO, UNICEF, UNESCO, and OECD. It will also focus on connecting with brands and global organisations to expand initiatives to inactive audiences. Click here for more information
Contact Caroline Brooks for further details: cbrooks@wfsgi.org
Join the Legal and Compliance Committee for their annual in-person meetings at the Scott Sports headquarters in Givisiez, Switzerland.
Day One: Tuesday, March 3 – Legal Leadership 2.0 Committee
This session marks a major refresh of the in-house legal counsels’ network and an opportunity to refocus on compliance topics beyond product-related issues, such as trade, AI, privacy, IP, and other corporate governance matters. In recent years, geopolitical tensions and global trade challenges have overshadowed long-term strategic priorities.
Audience: General Counsels, Chief Legal Officers, Legal Directors, Senior Legal Counsels, In-house experts in regulatory strategy and governance (As company structures vary, the listed titles are only indicative. Other roles such as COOs, CFOs, or similar profiles involved in legal matters may also find value in joining this network)
Day Two: Wednesday, March 4 – Product Compliance Working Group Meeting
This session is conducted to ensure sport products meet all applicable laws, regulations, and standards in the markets where they are sold. It will focus on product conformity, regulatory compliance and technical standards,
Audience: Product Compliance Managers, Product Stewards, Supply Chain Directors, Engineers, Product Managers, Regulatory Affairs Specialists (As company structures vary, the listed titles are only indicative. Other roles such as or similar profiles involved in product compliance matters may also find value in joining this WG)
Contact Charlotte Giudicelli for further details: cgiudicelli@wfsgi.org

This 40-minute rapid-fire session moves beyond theory to show how Nike and ASICS are successfully integrating physical activity into their core marketing and communication strategies.
This webinar allows attendees to gain insights from Nike: Elena Korf (Director, Global Engagement and Partnerships) on Body Confident Sport—a blueprint for social and community impact. Along with ASICS: Caroline Fisher (Global Brand Communications Director), as she breaks down the Desk Break campaign and its role in modern brand engagement.
Register Here: Webinar Registration – Zoom
Contact Caroline Brooks for further details: cbrooks@wfsgi.org

WFSGI will be on site at the Milano Cortina 2026 Winter Olympic Games and Paraolympic Games to deliver the WFSGI/NOC/NPC Uniform Support Programme. Read more here
Contact:
Further details: Riccardo Parigi, rparigi@wfsgi.org
International Sports information: Michelle Smyth, msmyth@wfsgi.org
Athlete Storytelling information: Ansley O’Neal, aoneal@wfsgi.org
This webinar brings together legal experts, testing laboratories, and brand representatives to unpack what the new test method means in practice. We will provide an overview of the regulatory context, clarify how test results should be interpreted from a legal perspective, and explain how laboratories are applying the method. The session will also explore the wider business implications for product testing strategies, supply- chain management, legacy stock, and commercial risk in an evolving and uneven enforcement landscape.
Register Here: Microsoft Virtual Events Powered by Teams
Contact Afsah Alumia-Khan for further details: akhan@wfsgi.org
Launch of World Economic and Oliver Wyman report with contributions from WFSGI and
member companies.
The next in-person ESG Committee Meeting takes place over two days in Amsterdam, hosted at adidas HQ. This is a must-attend strategic gathering for ESG professionals looking to shape the future of our industry.
Contact Afsah Alumia-Khan for further details: akhan@wfsgi.org
The WFSGI Board Meeting takes place over two days in Amsterdam this October, hosted at adidas HQ.
Contact Julia Thirion for further details: jthirion@wfsgi.org
The next in-person Physical Activity Committee Meeting takes place over two days in New York, hosted at Nike HQ. This is a must-attend strategic gathering for our Physical Activity Committee Members as we continue our advocacy work during UN General Assembly week.
Contact Caroline Brooks for further details: cbrooks@wfsgi.org

WFSGI and member brands including New Balance, Nike, adidas, ASICS, Decathlon, Amer Sports, Shimano and Speedo bring together sports and public sector leaders to mark the increased emphasis placed on physical activity as a core, cost-effective health intervention in the new UN Political Declaration on Non-Communicable Diseases.
Contact Caroline Brooks for further details: cbrooks@wfsgi.org
The World Federation of the Sporting Goods Industry presents its new strategic partnership with Intertek, a global leader in Total Quality Assurance. This collaboration introduces a centralized, cost-effective, and future-ready product compliance solution tailored specifically to WFSGI members.
Join the webinars tol earn all about the new one-stop product compliance powerhouse for the sporting goods industry.
Contact Charlotte Giudicelli for further details: cgiudicelli@wfsgi.org
Contact Charlotte Giudicelli for further details: cgiudicelli@wfsgi.org
Contact Michelle Smyth to register and for further details: msmyth@wfsgi.org

Contact Caroline Brooks for further details: cbrooks@wfsgi.org

Join WFSGI and McKinsey & Company as we launch our latest industry report Sporting Goods 2025 – The New Balancing Act: Turning Uncertainty into Opportunity.
Contact Michelle Smyth for in-person meeting: msmyth@wfsgi.org