Sporting Goods 2023: The Need for Resilience in a World in Disarray

The world is in disarray – the ghost of global recession, the return of War to Europe borders, global supply chain shocks, rapidly rising interest rates, and borrowing costs create an almost unparalleled challenging environment.


Our upcoming WFSGI / McKinsey & Company report “Sporting goods 2023 – the need for resilience in a world in disarray” to be published in January will explore how the industry can increase its resilience to weather the current storm.


In addition, we will focus on key trends shaping the industry, including increasing brand relevance, growing pressure to deliver on sustainability promises, nearshoring as an exciting option, and the growing interest in sporting goods assets by private investors.


Coming soon!

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Fill the form and download The World Federation Sporting Goods Industry (WFSGI) and McKinsey & Company Sporting Goods Industry Report: