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Online Brand Abuse
THE WORLD FEDERATION OF THE SPORTING GOODS INDUSTRY (WFSGI) AND CORSEARCH PARTNER TO FIGHT RISING ONLINE BRAND ABUSE AND E-COMMERCE COUNTERFEITING
The partnership between the WFSGI and Corsearch sets out to strategically strengthen the Sporting Goods Industry’s global efforts to fight e-commerce counterfeiting and online brand abuses.
The rapid growth of e-commerce and digital media consumption has undoubtedly offered new global market opportunities for businesses, but also lead to the increasingly common threats of counterfeiting, grey trade, brand abuses, and online piracy. According to Corsearch, more than 12.5 billion online references to brands and content are captured annually. The solutions to monitor the intellectual property of brands include trademark screening, trademark searching, trademark watching, domain services, brand and content protection. All-encompassing strategies ensure that brands can act against the broadest range of pirate networks, search engines and social media. They are even more efficient if leveraged industry wide. Any interested sports brand can contact the WFSGI for more information.
The partnership between the WFSGI and Corsearch sets out to strategically strengthen the Sporting Goods Industry’s global efforts to fight e-commerce counterfeiting and online brand abuses.
The rapid growth of e-commerce and digital media consumption has undoubtedly offered new global market opportunities for businesses, but also lead to the increasingly common threats of counterfeiting, grey trade, brand abuses, and online piracy. According to Corsearch, more than 12.5 billion online references to brands and content are captured annually. The solutions to monitor the intellectual property of brands include trademark screening, trademark searching, trademark watching, domain services, brand and content protection. All-encompassing strategies ensure that brands can act against the broadest range of pirate networks, search engines and social media. They are even more efficient if leveraged industry wide. Any interested sports brand can contact the WFSGI for more information.
A clean marketplace is a safe marketplace
Since its creation in 1978, the WFSGI has been consistently committed to supporting the sporting goods companies with protection of their intellectual property rights from infringers. Starting with classic IPR infringement and now changing more and more towards digital IPR infringement. In our new collaboration with Corsearch we enter a new level of IP protection in terms of cleaning the online market from counterfeiting and brand abuses.
“We are delighted to support our members and the industry at large by joining forces with Corsearch, one of the global leaders in online IP infringement detection and removal. As the digital era evolves, online threats and abuses are also on the rise, and we want to support the sporting goods industry with the best tools. By joining forces through the WFSGI, we can create synergies. With more brands involved, suspects can be put completely out of business and entire networks and clusters can be eliminated.”
Robbert De Kock, President and CEO of the WFSGI
From trademark clearance to brand protection and anti-piracy, Corsearch, which has been ranked as a highly recommended company by the well-regarded WTR 10001, has been operational in the IP field for more than 70 years, providing the world’s best-known brands with a comprehensive program enabling them to secure brand value and thrive commercially.
Simon Baggs, President of Brand & Content Protection at Corsearch, said:
“The WFSGI has a strong commitment to continuously evolve its services, ensuring that its members can effectively combat online brand abuse. We are pleased to be working in partnership with the WFSGI to support sporting goods businesses to grow their e-commerce offerings while protecting their brand reputations. Crucially, this partnership aims to protect consumers from harm by facilitating the removal of dangerous counterfeit goods from online marketplaces, social media platforms, and e-commerce websites.”
Interested in learning more?
Contact the WFSGI:
Ms. Charlotte Giudicelli,
WFSGI Head of Legal
cgiudicelli@wfsgi.org
To learn more about our partners please follow the link: PARTNERS
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