Physical Activity

MAY 2025

WFSGI Physical Activity Impact Report 2025: Moving the World Towards an Active Future

This first-ever industry report outlines the sporting goods industry’s efforts to combat the physical inactivity epidemic — which affects over 1.8 billion adults and 81% of adolescents — and calls for deeper collaboration between governments, industry, and global health institutions.

Featuring 26 companies including Nike, adidas, ASICS, Puma, Decathlon, Shimano and many more this impact report looks at how we are aligning the industry for impact, promoting physical activity and fueling change in collaboration with policymakers and international organisations to ensure long-term impact.

Download the report here

DECEMBER 2024

Business at OECD and WFSGI Position Paper

WFSGI and Business at OECD co-produced a new policy paper entitled “Physical Activity: The transversal benefits for our people, our planet, oureconomy and more prosperous societies,” highlighting physical activity as a low-cost, high return investment, benefiting the environment, fostering a healthier workforce, and supporting the development of young people.

Download the report here:

Legal

2023

Digitization Position Paper

Recent changes in the global business environment have undoubtedly paved the way for digital transformation and one of the ways companies can embrace digitization is by using digital technologies to communicate product information. Digital communication vehicles (for instance, QR codes) would provide better ways to share easily accessible, complete, comparable, trustworthy, and easy-to-correct information. Furthermore, from an environmental perspective, electronic labelling would avoid creating extra waste in the form of large hangtags to accommodate the required information and its translations.

On behalf of the industry, the WFSGI urges the national regulatory authorities and policy makers to open-up the use of digital product labels for the sporting goods (apparel, footwear, accessories, equipment, and its components) to deliver mandatory product information to consumers whenever possible.

See the Digitization Position Paper here:

Corsearch supports thousands of global brands, law firms, and IP professionals to simplify their work and maximize their time with advanced brand protection and trademark solutions. In a complex world, Corsearch makes it easy for brand owners and legal professionals to manage their brands and content from clearance to protection. A partner to more than 5,000 brands and law firms globally, Corsearch offers a mix of innovative technologies, skilled analysts, and a customer-first approach that empowers its clients to work more effectively.

Partner’s website

McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.

Partner’s website

Guidance & Leadership

GET CONNECT TO AN UNRIVALLED PROFESSIONAL NETWORK

The WFSGI provides THE unique platform for members to exchange easily and openly on non-competitive issues, to develop common solutions, and to benefit from significant economies of scale (i.e. time and money savings)

The WFSGI offers an unrivalled network, facilitating the development of synergies among its members including industry leaders, decision makers and experts covering the whole supply chain (manufacturers, brands, retailers) and beyond (international federations)

News – Trends – Expertise

GET IN TOUCH WITH THE INFORMATION THAT MATTERS

The WFSGI gives its members access to emerging knowledge, reports and recommendations that will shape the industry. The Members Only area of www.wfsgi.org, provides confidential background information, committee minutes, and other timely updates about important changes to industry norms and standards.

The WFSGI is in liaison with several Committees of CEN and ISO and does also report back to its members in case of important updates in the international standards and regulations.

The WFSGI offers free webinars with experts and industry leaders on specific topics that are of interest for the industry (and on demand).

Influence – Engage

DEFENDING THE INDUSTRY ON THE FRONT LINE

The WFSGI is the exclusive legitimate entity to represent the industry’s interests across the globe before:

· Governments
· International organizations (ILO, WTO, UN, etc.)
· International sport organizations (IOC, IFs etc.)

Whether for promoting sports participation and well-being, pushing for fair trade, or lobbying for more favorable regulations, the WFSGI is at the constant service of its members, to defend the industry on the front line.

Conferences – Trade Shows

EVENTS THAT DRIVE THE INDUSTRY FORWARD

The WFSGI is regularly invited to speak at trade shows and events, including the World Economic Forum in Davos, Switzerland, the Conference of Parties, the World Health Assembly and the Business at OECD Health Committee meetings.

RecallDesk is specialized in product recalls. Either big or small, recalls are complex just the same and need to be managed properly. RecallDesk is unique in offering a combination of services that can be tailored to the needs of the client facing a (potential) recall. RecallDesk offers both legal, risk management and operational support. With our expertise and experience, we can lead or complete your recall team. This will add value to your team and save you time, stress and ultimately money.

Partner’s website

Compliance & Risks help companies monitor and manage compliance regulations, standards and requirements to better mitigate risk. WFSGI partnered with C&R to build the WFSGI Compliant Labelling Requirements Database (CLR) , including updated worldwide labelling information related to 6 product categories and 49 countries.

Partner’s website

More info

Physical Activity

MAY 2025

Download the report here

DECEMBER 2024

Download the report here:

Legal

2023

See the Digitization Position Paper here:

WFSGI Global Headquarters

Follow Us

If you want to have more information please contact Emma Zwiebler at emason@wfsgi.org.

GET CONNECT TO AN UNRIVALLED PROFESSIONAL NETWORK

The WFSGI provides THE unique platform for members to exchange easily and openly on non-competitive issues, to develop common solutions, and to benefit from significant economies of scale (i.e. time and money savings)

The WFSGI offers an unrivalled network, facilitating the development of synergies among its members including industry leaders, decision makers and experts covering the whole supply chain (manufacturers, brands, retailers) and beyond (international federations)

GET IN TOUCH WITH THE INFORMATION THAT MATTERS

The WFSGI is in liaison with several Committees of CEN and ISO and does also report back to its members in case of important updates in the international standards and regulations.

The WFSGI offers free webinars with experts and industry leaders on specific topics that are of interest for the industry (and on demand).

DEFENDING THE INDUSTRY ON THE FRONT LINE

The WFSGI is the exclusive legitimate entity to represent the industry’s interests across the globe before:

· Governments
· International organizations (ILO, WTO, UN, etc.)
· International sport organizations (IOC, IFs etc.)

Whether for promoting sports participation and well-being, pushing for fair trade, or lobbying for more favorable regulations, the WFSGI is at the constant service of its members, to defend the industry on the front line.

EVENTS THAT DRIVE THE INDUSTRY FORWARD

The WFSGI is regularly invited to speak at trade shows and events, including the World Economic Forum in Davos, Switzerland, the Conference of Parties, the World Health Assembly and the Business at OECD Health Committee meetings.