Slide PHYSICAL ACTIVITY

WORKING AREAS

The WFSGI is participating in the Sport Sector Dialogues between the

WFSGI is a designated consultative member of the Committee for Physical…

The new partnership between WFSGI and McKinsey & Company aims…

The WFSGI PAC collaborates with the IOC through the following initatives…

The WFSGI Secretariat regularly publishes communications relating…

Download our flyer for an overview of our work – download PDF

The WFSGI Physical Activity Committee has finalized its communication project…

Physical Activity Committee Report 2020

If you want to learn more about the WFSGI Physical Activity Committee, contact Emma Mason at emason@wfsgi.org

Articles

Orreco helps the best athletes on the planet be ready to perform. From rookie players to veteran pros, the company with offices in Galway, Ireland, London and Los Angeles, helps elite athletes tolerate the physical demands of professional leagues, accelerate recovery and extend playing careers.

Sport England is a public body and uses its insight, skills and resources to help people get active and play sport. It invests up to £300 million National Lottery and Government money each year.

Improving our physical fitness can make the difference in our fight against COVID-19 and this message needs to be pushed out by healthcare systems worldwide. This article discusses how increasing our levels of physical activity and reducing our risk for long term health conditions…

With the pandemic, we saw a complete shakeup of the fitness and wellness industry, with gyms closing rapidly and user experiences turning to digital. The industry had to adapt to these changes quickly to continue operating sustainable businesses, pivoting to digital to usher in a new wave of fitness.

Slide "WE’RE LEVERAGING THE IMPACT OF THE GLOBAL SPORTING GOODS INDUSTRY TO ENABLE MORE PEOPLE – ESPECIALLY CHILDREN – TO BECOME PHYSICALLY ACTIVE AND ENGAGED IN SPORTS." Sarah McLean Cannon Senior Director, NIKE, Inc.

PHYSICAL ACTIVITY COMMITTEE MEMBERS

CHAIR

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Sarah McLean Cannon

Senior Director, Communications and Partnerships, Social and Community Impact, Nike, Inc.

VICE-CHAIRS

Kathleen-Tullie

Kathleen Tullie

Senior Director, Social Purpose, Reebok and Founder and Executive Director, BOKS

Lars-Wiskum

Lars Wiskum

CEO, Owner and Senior Consultant, SportVenture

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Nathalie Coulomb

Corporate Responsibility Business Partner, Pentland Brands Ltd.

MEMBERS

WFSGI General Assembly in Munich, 29 January 2020. Photo: Andreas Gebert

Tom Cove

President and CEO, SFIA – Sports and Fitness Industry Association

Tobias-Groeber

Tobias Gröber

Executive Director of Business Unit Consumer Goods, Messe München GmbH

NEW_YusukeIwatani

Yusuke Iwatani

Manager of Global Sports Marketing, ASICS Corp.

Sonja full

Sonja Sulzmaier

Managing Partner, Wearable Technologies AG

Skye DeLano

Skye DeLano

Executive Director, Outride

Ryan Montgomery 254

Ryan Montgomery

Global Sport Marketing Manager, ASICS Corp.

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Alexander Abad

Sportslab Director, Decathlon

E Korf

Elena Korf

Director, Social and Community Impact, EMEA, Nike, Inc.

EX OFFICIO

3.EmmaMason

Emma P. Mason

WFSGI Vice President for Strategic and External Affairs

MANDATE

The Physical Activity Committee’s (PAC) mission is to promote physical activity on a global level.  The Committee also seeks to foster and encourage the participation of citizens of all countries in healthy sporting activities.  

The PAC coordinates the industry’s joint response to the global physical inactivity epidemic by focusing on the following areas: 

• Working with the United Nations Agencies and other multi-lateral organisations to prioritize physical activity on the global development agenda.

• Providing a global forum for WFSGI members to share best practices and lessons learned on approaches that increase participation in sport and physical activity.

• Supporting global, regional and national level advocacy work to promote physical activity and sport.

CONTACT

For more information about the WFSGI Physical Activity Committee please contact:

Emma MasonVice President for Strategic and External Affairs, emason@wfsgi.org