The Physical Activity Committee unites the global sporting goods industry to drive unified and lasting impact that empowers people to be more physically active. Working towards a world where everyone has the opportunity to be active and uniting the global sporting goods industry to turn that vision into reality.
Physical Activity
Committee
The Global Physical Inactivity Crisis by Numbers
1.8 B+
Adults worldwide are physically inactive 80 %+
Of adolescents do not meet WHO guidelines for physical activity $ 300 B+
Projected annual cost of physical inactivity crisis by 2030 Aligning for Impact and Fueling Change
No single company can reverse physical inactivity alone. The WFSGI Physical Activity Committee brings the global sporting goods industry together around one vision - turning individual initiatives into the industry alignment needed to scale solutions and influence policy.
WHO OFFICIAL RELATIONS
This unique status enables WFSGI members engage and influence international health policy conversations at the highest level.
CONVENOR FOR CHANGE
Bringing together leaders across industry, sport, public health and civil society, WFSGI facilitates collaboration and knowledge sharing for a cohesive crisis response.
INDUSTRY VOICE
Members' work to grow sport, physical activity and movement is showcased on the global stage, giving companies a voice in shaping international policy.
PHYSICAL ACTIVITY IMPACT REPORT
Moving the World Towards an Active Future
Physical inactivity is one of the world’s most pressing public health challenges. At WFSGI, we believe our industry has a vital role to play. Through campaigns, innovations, and workplace initiatives, our members are increasing participation in physical activity across global communities. This report shares the impact so far – and invites you to add your story.
Need more information?
Caroline Brooks
Head of Physical Activity
cbrooks@wfsgi.org Campaigns That Move
Campaigns have the power to shift norms and make movement more visible and accessible. The sporting goods industry has a unique role in shaping narratives around health and activity. The campaigns from members of our federation, featured here, use the power of storytelling, media, and brand reach to drive participation—especially among groups that may face social or cultural barriers to being active. By meeting people where they are and inspiring action, these initiatives help build a more inclusive movement culture.
Energising Communities
Physical activity opportunities are not distributed equally. From women and girls to young people and older adults, too many communities face structural barriers to movement. The sporting goods industry can help address these inequities. The initiatives featured in this section are grounded in local realities and focus on making activity more inclusive—through access, education, and community-led support.
Healthy Workplaces
The workplace is a powerful setting for supporting physical and mental well-being. These initiatives demonstrate how brands are embedding activity into daily routines—through flexible scheduling, on-site fitness options, mental health resources, and a culture that prioritises well-being. When companies support their employees’ health, the benefits ripple across communities.
Innovating for Impact
In a fast-moving world, innovation drives change. Brands are using digital tools, product design, and new ways of thinking to make movement easier, more enjoyable, and more inclusive. These examples show how the sporting goods industry is adapting to emerging trends and technologies to support more people in being active—wherever they are, and however they move.
Physical Activity Impact Report 2025
Download the new World Federation Sporting Goods Industry (WFSGI) Physical Activity Impact Report
Partners and Platforms
WFSGI works closely with a range of globally recognised organisations to raise awareness of the physical inactivity crisis and enable the growth of sport and movement.
World Health Organization (WHO)
International Olympic Committee (IOC)
International Paralympic Committee (IPC)
World Economic Forum (WEF)
Business at OECD (BIAC)
UNESCO
UNICEF
Active Children Coalition
United for Global Mental Health
NCD Alliance
COMMITTEE LEADERSHIP
Simon Rowe
SVP Mitre and Global Sports Marketing Pentland Brands
Elena Korf
Director, Social and Community Impact, NIKE
Bettina Benzing
Senior Manager Government & Community Affairs, adidas, AD
Caroline Fisher
Global Brand Communications Director, ASICS
Ties van Dijk
Advocacy & Strategy, Shimano Europe
Caroline Brooks
WFSGI Head of Physical Activity
Resources & Publications
Watch now: Engaging consumers through physical activity narratives
Why sports events are the Sporting Goods Industry's most underused business tool.
Business at OECD 2024
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