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The WFSGI Physical Activity Committee has finalized its communication project…
Physical Activity Committee Report 2022
Articles
The World Health Organization (WHO) and World Federation of Sporting Goods Industry (WFSGI) partner to improve health through physical activity and sport.
This article highlights the findings of the World Health Organization’s first Global status report on physical activity, and asks how sporting goods manufacturers can help support government efforts to increase physical activity and reach global goals for healthier populations.
The COVID-19 pandemic has spotlighted the value of good health and the need to build resilient systems. The impacts of the pandemic, reaching far beyond health, require a response which combines the skills, expertise and resources of public and private sector stakeholders.
Mobility is an essential element of development strategies. In sub-Saharan Africa alone, there are over 600 million people who walk as their main mode of transportation.
PHYSICAL ACTIVITY COMMITTEE MEMBERS
CHAIR
Rosalyn Kennedy
Social and Community Impact | Communications & Partnerships, Nike, Inc.
VICE-CHAIRS
Bettina Benzing
Senior Manager Government & Community Affairs, adidas, AD
Simon Rowe
Head of Global Sports Marketing, Pentland
Brands Ltd.
MEMBERS
Tom Cove
President and CEO, SFIA – Sports and Fitness Industry Association
Tobias Gröber
Executive Director of Business Unit Consumer Goods, Messe München GmbH
Yusuke Iwatani
Manager of Global Sports Marketing, ASICS Corp.
Sonja Sulzmaier
Managing Partner, Wearable Technologies AG
Ryan Montgomery
Global Sport Marketing Manager, ASICS Corp.
Skye DeLano
Executive Director, Outride
Alexander Abad
Sportslab Director, Decathlon
Elena Korf
Director, Social and Community Impact, EMEA, Nike, Inc.
Melissa Kaar
Senior Director Global Community & Social Impact, adidas
EX OFFICIO
Emma P. (Mason) Zwiebler
WFSGI Vice President for Strategic and External Affairs
MANDATE
The Physical Activity Committee’s (PAC) mission is to promote physical activity on a global level. The Committee also seeks to foster and encourage the participation of citizens of all countries in healthy sporting activities.
The PAC coordinates the industry’s joint response to the global physical inactivity epidemic by focusing on the following areas:
• Working with the United Nations Agencies and other multi-lateral organisations to prioritize physical activity on the global development agenda.
• Providing a global forum for WFSGI members to share best practices and lessons learned on approaches that increase participation in sport and physical activity.
• Supporting global, regional and national level advocacy work to promote physical activity and sport.
CONTACT
For more information about the WFSGI Physical Activity Committee please contact:
Emma P. (Mason) Zwiebler, Vice President for Strategic and External Affairs, emason@wfsgi.org
XENER & by ATEX is the Made in Italy excellence in the design and production of lithium battery packs, BMS, motor drivers, integrated with IoT technologies, for the e-mobility industry and off-grid devices.
Gominga provides a software solution that enables tool-based interaction with the customer: review management in one-stop shop and on various eBusiness platforms. WFSGI partnered with Gominga to support its members in managing online product reviews.
McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.
ISPO is the s the world’s largest trade fair for sporting goods and sportswear. WFSGI partnered with ISPO to enable its members to benefit from a couple of ISPO discounts (booths, entrance tickets).