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Physical Activity Committee Report 2020
If you want to learn more about the WFSGI Physical Activity Committee, contact Emma Mason at emason@wfsgi.org
Articles
Orreco helps the best athletes on the planet be ready to perform. From rookie players to veteran pros, the company with offices in Galway, Ireland, London and Los Angeles, helps elite athletes tolerate the physical demands of professional leagues, accelerate recovery and extend playing careers.
Sport England is a public body and uses its insight, skills and resources to help people get active and play sport. It invests up to £300 million National Lottery and Government money each year.
Improving our physical fitness can make the difference in our fight against COVID-19 and this message needs to be pushed out by healthcare systems worldwide. This article discusses how increasing our levels of physical activity and reducing our risk for long term health conditions…
With the pandemic, we saw a complete shakeup of the fitness and wellness industry, with gyms closing rapidly and user experiences turning to digital. The industry had to adapt to these changes quickly to continue operating sustainable businesses, pivoting to digital to usher in a new wave of fitness.
PHYSICAL ACTIVITY COMMITTEE MEMBERS
CHAIR
Sarah McLean Cannon
Senior Director, Communications and Partnerships, Social and Community Impact, Nike, Inc.
VICE-CHAIRS
Kathleen Tullie
Senior Director, Social Purpose, Reebok and Founder and Executive Director, BOKS
Lars Wiskum
CEO, Owner and Senior Consultant, SportVenture
Nathalie Coulomb
Corporate Responsibility Business Partner, Pentland Brands Ltd.
MEMBERS
Tom Cove
President and CEO, SFIA – Sports and Fitness Industry Association
Tobias Gröber
Executive Director of Business Unit Consumer Goods, Messe München GmbH
Yusuke Iwatani
Manager of Global Sports Marketing, ASICS Corp.
Sonja Sulzmaier
Managing Partner, Wearable Technologies AG
Skye DeLano
Executive Director, Outride
Ryan Montgomery
Global Sport Marketing Manager, ASICS Corp.
Alexander Abad
Sportslab Director, Decathlon
Elena Korf
Director, Social and Community Impact, EMEA, Nike, Inc.
EX OFFICIO
Emma P. Mason
WFSGI Vice President for Strategic and External Affairs
MANDATE
The Physical Activity Committee’s (PAC) mission is to promote physical activity on a global level. The Committee also seeks to foster and encourage the participation of citizens of all countries in healthy sporting activities.
The PAC coordinates the industry’s joint response to the global physical inactivity epidemic by focusing on the following areas:
• Working with the United Nations Agencies and other multi-lateral organisations to prioritize physical activity on the global development agenda.
• Providing a global forum for WFSGI members to share best practices and lessons learned on approaches that increase participation in sport and physical activity.
• Supporting global, regional and national level advocacy work to promote physical activity and sport.
CONTACT
For more information about the WFSGI Physical Activity Committee please contact:
Emma Mason, Vice President for Strategic and External Affairs, emason@wfsgi.org
Gominga provides a software solution that enables tool-based interaction with the customer: review management in one-stop shop and on various eBusiness platforms. WFSGI partnered with Gominga to support its members in managing online product reviews.
McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.
ISPO is the s the world’s largest trade fair for sporting goods and sportswear. WFSGI partnered with ISPO to enable its members to benefit from a couple of ISPO discounts (booths, entrance tickets).