Slide PHYSICAL ACTIVITY

WORKING AREAS

The WFSGI is participating in the Sport Sector Dialogues between the

WFSGI is a designated consultative member of the Committee for Physical…

The new partnership between WFSGI and McKinsey & Company aims…

The WFSGI PAC collaborates with the IOC through the following initatives…

The WFSGI Secretariat regularly publishes communications relating…

Download our flyer for an overview of our work – download PDF

The WFSGI Physical Activity Committee has finalized its communication project…

Physical Activity Committee Report 2022

Articles

The World Health Organization (WHO) and World Federation of Sporting Goods Industry (WFSGI) partner to improve health through physical activity and sport.

This article highlights the findings of the World Health Organization’s first Global status report on physical activity, and asks how sporting goods manufacturers can help support government efforts to increase physical activity and reach global goals for healthier populations.

The COVID-19 pandemic has spotlighted the value of good health and the need to build resilient systems. The impacts of the pandemic, reaching far beyond health, require a response which combines the skills, expertise and resources of public and private sector stakeholders.

Mobility is an essential element of development strategies. In sub-Saharan Africa alone, there are over 600 million people who walk as their main mode of transportation.

Slide "WE ENSURE THAT THE SPORTING GOODS INDUSTRY CONTINUES TO BE INTERNATIONALLY RECOGNISED FOR ITS LEADERSHIP IN INCREASING LEVELS OF PHYSICAL ACTIVITY AND SPORT PARTICIPATION." Rosalyn Kennedy, Social and Community Impact, communications & Partnerships, Nike Inc.

PHYSICAL ACTIVITY COMMITTEE MEMBERS

CHAIR

Rosalyn Kennedy

Rosalyn Kennedy

Social and Community Impact | Communications & Partnerships, Nike, Inc.

VICE-CHAIRS

Bettina Benzing

Bettina Benzing

Senior Manager Government & Community Affairs, adidas, AD

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Simon Rowe

Head of Global Sports Marketing, Pentland

Brands Ltd.

MEMBERS

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Tom Cove

President and CEO, SFIA – Sports and Fitness Industry Association

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Tobias Gröber

Executive Director of Business Unit Consumer Goods, Messe München GmbH

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Yusuke Iwatani

Manager of Global Sports Marketing, ASICS Corp.

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Sonja Sulzmaier

Managing Partner, Wearable Technologies AG

Ryan Montgomery

Ryan Montgomery

Global Sport Marketing Manager, ASICS Corp.

Skye DeLano

Skye DeLano

Executive Director, Outride

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Alexander Abad

Sportslab Director, Decathlon

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Elena Korf

Director, Social and Community Impact, EMEA, Nike, Inc.

Melissa Kaar

Melissa Kaar

Senior Director Global Community & Social Impact, adidas

EX OFFICIO

Caroline

Caroline Brooks

WFSGI Head of Physical Activity

MANDATE

The Physical Activity Committee’s (PAC) mission is to promote physical activity on a global level.  The Committee also seeks to foster and encourage the participation of citizens of all countries in healthy sporting activities.  

The PAC coordinates the industry’s joint response to the global physical inactivity epidemic by focusing on the following areas: 

• Working with the United Nations Agencies and other multi-lateral organisations to prioritize physical activity on the global development agenda.

• Providing a global forum for WFSGI members to share best practices and lessons learned on approaches that increase participation in sport and physical activity.

• Supporting global, regional and national level advocacy work to promote physical activity and sport.

CONTACT

For more information about the WFSGI Physical Activity Committee please contact:

Caroline Brooks, Head of Physical Activity cbrooks@wfsgi.org