WFSGI & McKinsey Global Sporting Goods Industry Report 2023

The new partnership between WFSGI and McKinsey & Company aims to develop the gold standard annual report setting out the state of the industry and a series of actionable reccomendations. The PAC have provided expert input to the authors ensuring that physical activity will be covered within the report.
For more information on this subject please contact Emma P. (Mason) Zwiebler, WFSGI Vice President for Strategic and External Affairs emason@wfsgi.org
Working Areas
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McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.
Gominga provides a software solution that enables tool-based interaction with the customer: review management in one-stop shop and on various eBusiness platforms. WFSGI partnered with Gominga to support its members in managing online product reviews.





