March 4, 2025

HOW SPORTING GOODS BRANDS CAN TURN UNCERTAINTY INTO OPPORTUNITY

McKinsey & Company and the World Federation of the Sporting Goods Industry (WFSGI) are pleased to announce the publication of ‘Sporting Goods 2025 – The new balancing act: Turning uncertainty into opportunity’.

The fifth edition of the annual industry report offers an in-depth examination of the key trends shaping the global competitive landscape in sporting goods. It features insights from two proprietary surveys, market research and analysis, and interviews with executives of Colnago, Decathlon, Lululemon, On, TRX, and Victory Group.

Report highlights

The report identifies physical inactivity as a major untapped market – sporting goods players have an opportunity to take targeted action to empower sedentary consumers to increase their physical activity levels.
Active lifestyle as identity: the fit are getting fitter, presenting an opportunity for sporting goods brands to develop products that meet the emotional and functional needs of active consumers and foster long-term loyalty.
A re-shuffling of the market share: challenger brands and new entrants expanding at a faster rate than main-players due to decline in barriers to market-entry.
Boom of blended live-sports and entertainment: opportunities lie in combining in-person and digital offerings and capitalizing on the intersection of sports and entertainment.

The full report and press release can be downloaded HERE

View the webinar on YouTube

HOW SPORTING GOODS BRANDS CAN TURN UNCERTAINTY INTO OPPORTUNITY

HOW SPORTING GOODS BRANDS CAN TURN UNCERTAINTY INTO OPPORTUNITY

WFSGI Global Headquarters

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If you want to have more information please contact Emma Zwiebler at emason@wfsgi.org.

GET CONNECT TO AN UNRIVALLED PROFESSIONAL NETWORK

The WFSGI provides THE unique platform for members to exchange easily and openly on non-competitive issues, to develop common solutions, and to benefit from significant economies of scale (i.e. time and money savings)

The WFSGI offers an unrivalled network, facilitating the development of synergies among its members including industry leaders, decision makers and experts covering the whole supply chain (manufacturers, brands, retailers) and beyond (international federations)

GET IN TOUCH WITH THE INFORMATION THAT MATTERS

The WFSGI is in liaison with several Committees of CEN and ISO and does also report back to its members in case of important updates in the international standards and regulations.

The WFSGI offers free webinars with experts and industry leaders on specific topics that are of interest for the industry (and on demand).

DEFENDING THE INDUSTRY ON THE FRONT LINE

The WFSGI is the exclusive legitimate entity to represent the industry’s interests across the globe before:

· Governments
· International organizations (ILO, WTO, UN, etc.)
· International sport organizations (IOC, IFs etc.)

Whether for promoting sports participation and well-being, pushing for fair trade, or lobbying for more favorable regulations, the WFSGI is at the constant service of its members, to defend the industry on the front line.

EVENTS THAT DRIVE THE INDUSTRY FORWARD

The WFSGI is regularly invited to speak at trade shows and events, including the World Economic Forum in Davos, Switzerland, the Conference of Parties, the World Health Assembly and the Business at OECD Health Committee meetings.