MAGAZINE 2024: new strategies for a healthier, more active planet

The anticipation is over! Step into the future with the World Federation of the Sporting Goods Industry (WFSGI) as we unveil the WFSGI Magazine 2024 edition!


As we bid farewell to 2023, a year of adaptation and growth, this annual publication encapsulates the transformative journey of the sporting goods industry.


The publication covers pivotal elements of WFSGI working areas and successful practices. Additionally, the publication sheds light on identified trends and developments, providing a panoramic view of the ever-evolving landscape within the broader spectrum of the sporting goods industry.

In 2023 WFSGI formulated a new Strategic Plan that is our roadmap to 2025, embracing our collective purpose, values and four key pillars that have also defined the topic areas of our New Magazine:


  • Enabling sustainable business
  • Influencing activity from playground to podium
  • Facilitating and promoting free and fair trade
  • Supporting transition in a changing world


These provides a sustainable framework for WFSGI’s growth and delivery for the years to come.

Alongside the Activity Committee Reports from 2023, a series of articles and interviews including but not limited to:


  • Interview with Etienne Thobois CEO of the Paris 2024 Organising Committee
  • Partnering for more active, healthier lives by Fiona Bull, Head of Physical Activity Unit at World Health Organisation (WHO)
  • Sustainability in sport: from a true global impact, bring all your events along by Bob Ramsak, Head of Sustainability at World Athletics
  • The IOC and the WFSGI: ensuring greater support and visibility for athletes on their Olympic Journey by Elisabeth Allaman, Deputy Managing Director at IOC Television & Marketing Services
  • The impact of the digital world on the sports industry and how people interact with it by David Green, Sports Industry Manager at Google

Should you have any inquiries or require further information, please do not hesitate to reach out to Els de Kock – Puttemans, Pledge and Magazine Coordinator at