The 2021 WCF comes after a period of unprecedented global demand inside the bicycle industry and during a challenging time for the bicycle business as they grow and adapt to the new post-COVID-19 normal. The WCF will consider The Market Today and the Market Tomorrow through a series of expert presentations and engaging discussions that will focus on:

  • Growth and challenges of the online purchases
  • The value of the traditional bicycle shop vs. the on line sales
  • Learning from other industries on how to deal with shifting retail environment
  • How do we ensure best practice in customer care
  • What does the future hold for the bicycle industry

Targeting Top Managers:

The 2021 World Cycling Forum is targeting top level management and the decision makers of bicycle and e-bike manufacturers in Europe, US and Asia; purchasing, procurement, supply chain directors and managers; CEO’s, COO’s and MD’s of P&A manufacturers and distributors in Europe, US and Asia; decision makers at retail chains, retail cooperatives, retail franchisers as well as industry associations and stakeholders.

2021 WCF Program and IAA Mobility Show:

For the first time ever, the World Cycling Forum has been strategically placed between two major tradeshows for the bicycle industry: Eurobike and the IAA Mobility Show. Take this opportunity to utilize your time in Germany efficiently and attend the 2021 World Cycling Forum at the Messe München Fairgrounds, in Munich, Germany.


The Conference Program also includes high level keynote speeches, interactive Q&A sessions, lunches, networking cocktail, and an exclusive, free of charge, ticket to the IAA Mobility Show taking place at the Messe München Fairgrounds from 7-12 September 2021.

Prices for all categories include 1x networking cocktail, 2x lunches, and a free ticket to the IAA Mobility Show:

  • WFSGI Members: Euro 800
  • Bike Europe Subscribers: Euro 900
  • Public: Euro 1,100