WBR mobilizes people through The Power of Bicycles. Simple, environmentally friendly transportation increases social mobility: access to education, healthcare and livelihoods. While the bicycles themselves help individuals conquer distance and increase their carrying capacity, WBR has also created new economic opportunities by training field mechanics and employing bike assemblers to support their local programs. In 2017, the organisation was awarded the prestigious Bertha-and-Carl-Benz-Prize for their significant impact on mobility

WFSGI Bicycle Committee Chairman Jeroen Snijders Blok welcomes the collaboration: “The endorsement shows the positive impact bicycles can have. It lies at the heart of our industry to seize that power and raise awareness.”

“We envision a world where distance is no longer a barrier to independence and livelihood. Through the industry powerhouse of WFSGI we can benefit from a strong network to scale up our programs,” states Dave Neiswander, President, WBR.

WFSGI unites the global bicycle industry under its umbrella. President and CEO Robbert de Kock explains: “As part of our objectives we ‘foster and encourage the participation of citizens of all countries in healthy sporting activities’ (by-laws article 2.8) and ‘help create a better world through sport’ (by-laws article 2.9). WBR creates these opportunities in several different ways through cycling.”