Members area
The Physical Activity Committee’s (PAC) mission is to promote physical activity on a global level. The Committee also seeks to foster and encourage the participation of citizens of all countries in healthy sporting activities.
The PAC coordinates the industry’s joint response to the global physical inactivity epidemic by focusing on the following areas:
• Working with the United Nations Agencies and other multi-lateral organisations to prioritize physical activity on the global development agenda.
• Providing a global forum for WFSGI members to share best practices and lessons learned on approaches that increase participation in sport and physical activity.
• Supporting global, regional and national level advocacy work to promote physical activity and sport.
PHYSICAL ACTIVITY COMMITTEE MEMBERS
CO-CHAIRS
Simon Rowe
SVP Mitre and Global Sports Marketing Pentland Brands
Elena Korf
Director, Social and Community Impact, NIKE
VICE-CHAIRS
Bettina Benzing
Senior Manager Government & Community Affairs, adidas, AD
Caroline Fisher
Global Brand Communications Director, ASICS
Ties van Dijk
Advocacy & Strategy,
Shimano Europe
EX OFFICIO
Caroline Brooks
WFSGI Head of Physical Activity
PHYSICAL ACTIVITY IMPACT REPORT
Download this first-ever industry Physical Activity Impact Report produced with 26 member brands including adidas, Arena, ASICS, Decathlon, On, New Balance, Nike, Puma, Speedo, Specialized, Shimano and many others.
CONTACT
For more information about the WFSGI Physical Activity Committee please contact:
Caroline Brooks, Head of Physical Activity cbrooks@wfsgi.org
XENER & by ATEX is the Made in Italy excellence in the design and production of lithium battery packs, BMS, motor drivers, integrated with IoT technologies, for the e-mobility industry and off-grid devices.
McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.
Gominga provides a software solution that enables tool-based interaction with the customer: review management in one-stop shop and on various eBusiness platforms. WFSGI partnered with Gominga to support its members in managing online product reviews.
