December 3, 2025

WFSGI JOINS INTERNATIONAL CHAMBER OF COMMERCE

Membership boosts policy influence and enables change at scale

As part of WFSGI’s ongoing Public Affairs capability building WFSGI has joined the International Chamber of Commerce, the world’s largest business organisation representing over 45 million companies in more than 170 countries.

Our membership of the ICC strengthens WFSGI’s ability to influence policy, increase awareness surrounding challenges facing the sporting goods industry, build global alliances and amplify the industry’s voice on ESG, trade, legal, compliance and physical inactivity along with other strategic topics.

4 ENGAGEMENT AREAS TO BENEFIT WFSGI MEMBERS

1. Policy Influence & Trade Advocacy

Activate ICC’s trade policy forums to shape fair trade rules, address tariff and non-tariff barriers, and improve supply-chain resilience.
Leverage ICC’s credibility to strengthen WFSGI’s position in WTO and UN-related discussions.

2. Tackling Global Physical Inactivity

Use ICC’s convening power to elevate physical activity as a public health priority among business leaders, chambers, and policymakers.
Advocate for workplace activity programs and urban design that supports active lifestyles.

3. Technology & Innovation

Explore ICC’s focus on AI and digital transformation to advance industry initiatives in consumer insights, product innovation, and supply-chain transparency.

4. Global Business & Government Network

Connect WFSGI members to ICC’s network of chambers, governments, and companies for new market access, partnerships, and joint initiatives.
Shape multi-sector collaborations around major sporting events as economic and health catalysts.

Interested in finding out more about our membership and how it can support your company? Reach out to WFSGI COO and Head of Trade Marc Magnus for further details on mmagnus@wfsgi.org

WFSGI JOINS INTERNATIONAL CHAMBER OF COMMERCE

WFSGI JOINS INTERNATIONAL CHAMBER OF COMMERCE

Membership boosts policy influence and enables change at scale

4 ENGAGEMENT AREAS TO BENEFIT WFSGI MEMBERS

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If you want to have more information please contact Emma Zwiebler at emason@wfsgi.org.

GET CONNECT TO AN UNRIVALLED PROFESSIONAL NETWORK

The WFSGI provides THE unique platform for members to exchange easily and openly on non-competitive issues, to develop common solutions, and to benefit from significant economies of scale (i.e. time and money savings)

The WFSGI offers an unrivalled network, facilitating the development of synergies among its members including industry leaders, decision makers and experts covering the whole supply chain (manufacturers, brands, retailers) and beyond (international federations)

GET IN TOUCH WITH THE INFORMATION THAT MATTERS

The WFSGI is in liaison with several Committees of CEN and ISO and does also report back to its members in case of important updates in the international standards and regulations.

The WFSGI offers free webinars with experts and industry leaders on specific topics that are of interest for the industry (and on demand).

DEFENDING THE INDUSTRY ON THE FRONT LINE

The WFSGI is the exclusive legitimate entity to represent the industry’s interests across the globe before:

· Governments
· International organizations (ILO, WTO, UN, etc.)
· International sport organizations (IOC, IFs etc.)

Whether for promoting sports participation and well-being, pushing for fair trade, or lobbying for more favorable regulations, the WFSGI is at the constant service of its members, to defend the industry on the front line.

EVENTS THAT DRIVE THE INDUSTRY FORWARD

The WFSGI is regularly invited to speak at trade shows and events, including the World Economic Forum in Davos, Switzerland, the Conference of Parties, the World Health Assembly and the Business at OECD Health Committee meetings.