Learn how member brands are working together to move the world towards an active future

At WFSGI, we believe that a world where everyone has the opportunity to be physically active is not just a vision – it’s a responsibility. That belief fuels the work of our Physical Activity Committee (PAC): a group of 20+ global brands coordinating the sporting goods industry’s response to the global physical inactivity crisis.  

Meet our committee chairs and secretariat lead who are moving the world towards an active future:  

Rooted in our mission to create unified and systemic impact that empowers more people to be active, the committee focuses on: 

• Promoting physical activity as a fundamental human right — especially for those facing structural and societal barriers, like girls, children, and underserved communities.  
• Aligning for impact collectively by creating safe, inclusive experiences that inspire lifelong movement. 
• Fuelling change by engaging policymakers and shaping supportive, sustainable frameworks for physical activity.
    

Find out more about our members’ work in the first-ever Industry Physical Activity Impact Report – Moving the World Towards an Active Future launched in May 2025 at a World Health Assembly Side Event by downloading it here. 

Want to help shape the future of movement?

If your company is passionate about enabling people to access physical activity through community programs, innovative products and services or through advocacy campaigns — get in touch to explore how you can join the WFSGI Physical Activity Committee. 

Contact: WFSGI Head of Physical Activity Caroline Brooks on cbrooks@wfsgi.org