The World Cycling Forum 2019 concentrated on the consequences of climate change and the role that the bicycle industry can play in combating those changes. A broader outline of the 2019 World Cycling Forum theme and topics says “International Climate Conferences and national governments are setting ambitious sustainability goals”. Goals that can only be met through radical changes. Like doubling the modal share of cycling in the world’s biggest cities. These grand ambitions put the bicycle industry at the core of sustainable development.