Business at OECD Health Forum
Learn why physical activity is a low-cost high return investment for multiple sectors worldwide
WFSGI and Business at OECD have co-produced a new Policy Paper presented on December 4 at the OECD Health Forum in Paris by our Head of Physical Activity, Caroline Brooks.
The new policy paper entitled “Physical Activity: The transversal benefits for our people, our planet, oureconomy and more prosperous societies,” highlights physical activity as a low-cost, high return investment, benefiting the environment, fostering a healthier workforce, and supporting the development of young people.
The paper calls for physical activity to be prioritised in and cross-sector collaborations formed to address the intersection of health, economic productivity and sustainability. This multi-sectoral approach, where the private sector can play a more prominent role, positions the sporting goods industry as a key player in shaping innovative and impactful solutions to global challenges.
Featuring examples from WFSGI members Nike, adidas, Speedo and ASICS, the paper looks at how the sporting goods sector is contributing to fostering active lifestyles through inclusive products, sustainable practices, and global outreach.
Why is this important?
Recent figures from the World Health Organisation reveal that 31% of adults do not meet the recommended levels of physical activity to maintain good health. That number rises to a huge 81% of 12-17-year-olds not doing enough physical activity to stay healthy.
The WHO has calculated the economic cost of treating health conditions that can be prevented through engaging in a healthier lifestyle with more physical activity will reach at least US$ 300 billion by 2030, around US$ 27 billion annually 1.
1 WHO, 2022, Global Status Report on Physical Activity
In June 2024, the WFSGI released an historic joint statement on behalf of the industry calling for urgent and coordinated action to address the growing physical inactivity crisis. You can read more about it here.
About Business at OECD (BIAC)
Established in 1962, Business at OECD stands for policies that enable businesses of all sizes to contribute to growth, economic development and prosperity. Through Business at OECD, national business and employers’ federations and their members provide expertise to the OECD and governments for competitive economies, better business, and better lives.
