Even prior to the COVID-19 pandemic, modern societies were developing in such a way that physical activity was being engineered out of everyday life. Levels of activity were falling so fast in so many countries around the world that the crisis was termed a pandemic, long before the world heard of COVID-19. The physical inactivity pandemic is affecting both developed and emerging economies.
The Sporting Goods Industry, supported by the WFSGI’s Physical Activity Committee, commits to:
1. Raise awareness of the benefits of physical activity and sport
2. Increase levels of physical activity and sports participation, especially among children.
This commitment will be realised through collective advocacy through the WFSGI as well as the initiatives of individual members.