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Even prior to the COVID-19 pandemic, modern societies were developing in such a way that physical activity was being engineered out of everyday life. Levels of activity were falling so fast in so many countries around the world that the crisis was termed a pandemic, long before the world heard of COVID-19. The physical inactivity pandemic is affecting both developed and emerging economies.
THE COMMITMENT:
The Sporting Goods Industry, supported by the WFSGI’s Physical Activity Committee, commits to:
1. Raise awareness of the benefits of physical activity and sport
2. Increase levels of physical activity and sports participation, especially among children.
This commitment will be realised through collective advocacy through the WFSGI as well as the initiatives of individual members.
See the physical position paper here:
XENER & by ATEX is the Made in Italy excellence in the design and production of lithium battery packs, BMS, motor drivers, integrated with IoT technologies, for the e-mobility industry and off-grid devices.
Gominga provides a software solution that enables tool-based interaction with the customer: review management in one-stop shop and on various eBusiness platforms. WFSGI partnered with Gominga to support its members in managing online product reviews.
McKinsey & Company is a consulting firm advising on strategic management to corporations, governments, and other organizations. WFSGI partnered with McKinsey & Company to support its members in understanding their business environment and take the right business decisions. Among others, sports brands and retailers have been advised on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic.
ISPO is the s the world’s largest trade fair for sporting goods and sportswear. WFSGI partnered with ISPO to enable its members to benefit from a couple of ISPO discounts (booths, entrance tickets).