FOR IMMEDIATE RELEASE
PRESS RELEASE #06 / 2017
MAY 02, THE NETHERLANDS/SWITZERLAND
HIGH-LEVEL KEYNOTE SPEAKERS PROVIDE HANDS-ON ADVICE ON CONSUMER CENTRICITY & INCREASING SPEED TO MARKET
WORLD CYCLING FORUM 2017 FINALIZES AGENDA; SPARKS DISCUSSION ON RESHORING PRODUCTION CLOSE TO MARKETS
The Netherlands/Switzerland – The first World Cycling Forum that takes place June 7 and 8 in Porto, Portugal, has finalized its agenda. The World Cycling Forum main theme - consumer centricity and increasing speed to market – will be addressed by presentations of both academics and representatives from various industries. They will dig deep into new business models that are triggering a switch to omni-channel distribution strategies and spark discussions on reshoring production close to market.
“Portugal’s ideal geographical location, capacity of supplying and integrating with technology centers, universities and local authorities, are important pillars for Decathlon to consider reshoring production to Europe. The World Cycling Forum 2017 offers the perfect opportunity to learn more about the Portugal Bike Value project which will take us one step closer to more flexibility, customization and - above all - to the consumer. We will benefit from networking with the high-level keynote speakers line-up deriving from other industries such as adidas, Carlsberg, Porsche and Alvanon and to network with participants from various industries who share the same vision”, says Decathlon’s Purchasing Director, Didier Morelle.
The 2017 World Cycling Forum will also address the profound consequences of continued online sales growth and the trend to consumer centricity. Internet browsing consumers will be put into perspective and it will be extensively explained what their near future decisions will do to the bike retail sector.
HIGH-LEVEL KEYNOTE SPEAKERS
The Forum features high-level keynote speakers, reaching from universities, to Intersport International, Carlsberg Group, adidas ag, consulting agencies, shoe machinery, fast fashion and marketing experts, providing hands-on advice on – among others - how to be consumer centric and to increase the speed-to-market.
Accell Group’s COO, Jeroen Snijders Blok, who will participate with a group of employees, states: “The keynote speakers’ line-up for the World Cycling Forum is impressive. During the World Cycling Forum, I expect to get answers on how we can make reliable forecast from the customer within a certain accepted range and what we can learn and adapt in our industry from the footwear industry and fast fashion with regards to consumer centricity and just-in-time-manufacturing. These aspects are all short-term key elements in staying successful in the bicycle industry. The consumer’s buying behavior is changing rapidly, so we must change as well and we don’t have much time to do this. The World Cycling Forum will be of great help to fully understand this change. Not attending will be a missed chance.”
KEYNOTE SPEAKER LINE-UP:
- Franck Denglos, Vice President Speed, adidas AG, Germany
- Ronald van Klooster, Co-owner, Maxlead Online Marketing, The Netherlands
- Mia Ruotsala, Chief Digital Officer, Intersport International, Switzerland
- Christian Decker, Managing Director, DESMA, Germany
- Prof. Steve Evans, Centre Director CIS, Uni Cambridge, UK
- Bob Margevicius, Executive Vice-President, Specialized Bicycle Components, USA
- Peter Ernsting, Senior VP, Group Supply Chain Carlsberg AG (2011-2016) and Member Supervisory Board Accell Group, The Netherlands
- Michael Tribus, Senior Partner, Porsche Consulting, Germany
- Richard van Hooijdonk, Futurist and Trendwatcher, The Netherlands
- Sergio Ribeiro, Portugal Bike Value, Portugal (tbc)
- Janice Wang, CEO, Alvanon, Hong Kong/USA
- Kevin Mayne, Development Director, Cycling Industry Club by European Cyclists’ Federation, UK
QUESTIONS ADDRESSED BY WORLD CYCLING FORUM
The World Cycling Forum will provide answers to the following big questions:
• Why and what with consumer centricity?
• Is it triggering the switch to omni-channel?
• What new distribution strategies come with omni-channel?
• The need for speed changes production. What’s going to happen there?
• Need for speed urges for collaborative planning; how, what, when and who?
• Is reshoring viable and is with that an all-out robotization inevitable?
WORLD CYCLING FORUM TAKAWAYS
The answers provided by the World Cycling Forum keynote speakers on the named questions will lead to the following conference takeaways:
• Online ordering consumers call for increased supply chain flexibility
• Supply chain strategy options
• Speed to market targets
• Benefits of being fast
• New strategies for online business models
• Small scale exhibition presenting production at Bike Valley Portugal and at other European regions
• Interactive format
• Connect, network
The Conference Program also includes interactive panel debates and Q&A sessions; a workshop; lunches; cocktail party as well as a dinner cruise on the Douro river.
It’s still possible to sign up for the conference at worldcyclingforum.org.
Entrance fee WFSGI members: € 850.- (including dinner cruise, 2x lunches).
Bike Europe subscribers: € 1,050.- (including dinner cruise, 2x lunches).
Others: € 1,250.- (including dinner cruise, 2x lunches).
REGISTRATION AND SPONSORING
For more information and for registration details: www.worldcyclingforum.org
For more on the 2017 World Cycling Forum contact: