The on-demand economy is characterized by four main trends. Firstly, it is ownership being replaced by usage – as illustrated by car sharing. Secondly, we see a mass customization of production – as demonstrated by retail giant Zara and its temporary clothes collection. Thirdly, we see a "servicefication" of industry where the product is equal or perhaps even surpassed by the service that comes with it – such as with bike hiring in cities. Finally, real-time production is the new normal, or even goods being produced to order – with all the elements of zero-stock policy and yield management that this entails.

Denis Pennel, Managing Director at the World Employment Confederation, will present to you how this on-demand economy will change the world of work. 

If you are interested in meeting Denis Pennel, come to the World Manufacturers Forum on November 14/15 in Munich. At this year's World Manufacturers Forum a widely ranged high-caliber keynote speaker lineup drawing from academics, automotive, consumer-goods, electronics and other sectors will present on how to be “Moving on to a digital and automated business of the future”. During the Forum, the audience will have the exclusive opportunity to subscribe for a tailormade guided tour around productronica – the world’s leading trade fair for electronics development and production, and to meet the most relevant service providers for the sporting goods industry. For more information and registration go to or click the button below.