WFSGI Address Haus des Sports, Talgut-Zentrum 27, 3063 Ittigen bei Bern, SWITZERLAND
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WFSGI Address Haus des Sports, Talgut-Zentrum 27, 3063 Ittigen bei Bern, SWITZERLAND
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New Logo, New Website, Same Commitment to Members

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World Federation of the Sporting Goods Industry introduces new branding and new digital hub

14 September, 2026. Bern.

As WFSGI continues to advance the global voice of the sporting goods industry, our brand and digital presence must evolve with it. The introduction of a new website and refreshed logo reflects the Federation's commitment to better connecting with members, engaging stakeholders and showcasing the collective impact of our industry.

 

Designed with members, partners and media in mind, the new website offers a cleaner, more intuitive experience, making it easier to discover the latest Federation news, explore WFSGI member initiatives, follow key milestones and events, and access the valuable work delivered by our committees and working groups across our five strategic pillars as we:

  • Help grow sport, physical activity and movement
  • Champion free and fair trade
  • Amplify global influence in international sports and cycling
  • Support product compliance and legal excellence
  • Enable sustainable business

The New WFSGI Federation Figure

Alongside the website, WFSGI is introducing a modernised logo that reflects the Federation's increasingly public-facing role and growing global influence. Prominently featuring the full WFSGI acronym for stronger recognition, the new identity combines a dynamic figure symbolising leadership and movement. The refreshed design creates a consistent, flexible and future-focused brand that better represents who we are today and where we are heading.

 

Together, the new website and logo strengthen how WFSGI communicates, collaborates and connects with the global sporting goods industry ecosystem.

We invite all members, partners and stakeholders to explore the new website, discover the latest insights and resources, and see how WFSGI is uniting and representing the global sporting goods industry to enable business growth and a healthier more active planet for all.

WFSGI Address

Haus des Sports,
Talgut-Zentrum 27,
3063 Ittigen bei Bern,
SWITZERLAND