Cycling
Committee
The Cycling Committee brings together the world's leading brands and manufacturers to address the opportunities and challenges shaping the industry’s future, ensuring cycling remains safe, innovative and accessible for people worldwide.
For more information please contact
The Cycling Committee works across sport, innovation, regulation and sustainability to help members influence the issues that matter most. From product safety and technical standards to e-bike regulation and sustainable mobility policies, the Committee creates a neutral space where competitors can collaborate on shared challenges, exchange knowledge and develop solutions that benefit the wider cycling industry. This collaborative approach helps reduce duplication, accelerate innovation and strengthen cycling's long-term growth.
WHO OFFICIAL RELATIONS
This unique status enables WFSGI members engage and influence international health policy conversations at the highest level.
CONVENOR FOR CHANGE
Bringing together leaders across industry, sport, public health and civil society, WFSGI facilitates collaboration and knowledge sharing for a cohesive crisis response.
INDUSTRY VOICE
Members' work to grow sport, physical activity and movement is showcased on the global stage, giving companies a voice in shaping international policy.
As the industry that moves the world, we have a unique role to play thanks to our global reach, cultural influence and passion to support people to be physically active. But this is bigger than any one brand, organisation, or industry. By working together, we can deliver for the young people and communities that need it most.
The WFSGI Cycling Committee is the leading global forum for technical collaboration and industry advocacy in cycling. Through specialist working groups, members help develop industry standards, sport and racing formats, share expertise and provide neutral, industry-wide feedback on technical and regulatory developments affecting all cycling disciplines.
Industry Collaboration, Leadership & Advocacy
Need more information?
Michelle Smyth
Head of International Sports & Cycling
msmyth@wfsgi.org Cycling is at the intersection of sport, health, sustainability and mobility. As regulations evolve and new technologies emerge, collaboration across the industry has never been more important.
The Cycling Committee serves as the industry's voice with leading international sports organisations, including the IOC, UCI and World Triathlon as well as key stakeholders such as professional cycling including teams, riders and race organisers including AIGCP, CPA, AIOCC and Warner Brothers Discovery.
Align Europe, US and Asia through engagement and partnerships with People for Bikes, ECI and Asian bicycle associations.
Through regular engagement, WFSGI ensures that the expertise of manufacturers and brands contributes to discussions on technical regulations, athlete safety, innovation and the future development of cycling.
As cycling continues to evolve, the Committee plays a key role in supporting the growth of e-bikes, cargo bikes and sustainable transport solutions.
Meet the industry leaders and technical experts guiding the Committee's strategic direction and priorities.
Michelle Smyth
Head of International Sports & Cycling
Ken Lousberg
CEO, SRAM, LLC
Jonas Nilsson
CEO, Accell Group N.V.
Bernhard Johanni
Director of Product Development Europe, SRAM, LLC
Tim Gerrits
Product Manager, Shimano IncRichard Keeskamp
Sports Marketing Director, Cervélo CyclesMark Hewitt
COO, Argon 18Scott Jackson
Technical Global Sports Marketing Manager, Specialized Bicycle Components Inc.Ron Correa
Product Development/ CFD-Aero Research, Full Speed Ahead (FSA)Martin Walthert
Vice President CTO, DT Swiss AGExplore the latest cycling developments, technical updates and Committee achievements.
(Pages 14–15)
