Global Director of Sports Marketing and Sports Licensing PUMA SE
Europe
Chair of CISO Committee
2016 – 2020 – WFSGI CISO Committee as PUMA representative.
2018 – 2020 – WFSGI Chair of the CISO Committee.
2003 – 2015 – PUMA representative, FESI.
2005 – 2014 – Chairman of the UEFA working committee, FESI.
2011 – 2015 – Vice-President and Executive Committee, FESI.
Family, Icehockey (played at elite level until 1994), Football, Squash, Tennis, Boatsports, Golf, Floorball, Gardening, Reading.
1995 – 2001 – Major in Business Law and Economics. BA Social Science, Lund University, Sweden.
1999 – Street Soccer Event Project Leader.
2001 – 2004 – International Deputy Football Marketing Manager.
2004 – 2006 – Senior International Teamsport Promotion Manager/International Deputy Football Marketing Manager.
2006 – 2009 – International Teamsport Marketing Manager.
2009 – 2010 – Senior International Teamsport Marketing Manager.
2010 – 2015 – Head of Sports Marketing Teamsport.
2015 – 2020 – Global Director Sports Marketing & Sports Licensing.