Mr. Gumercindo Neto
Partner and CEO of RG3 Consulting
Americas
“I have been working in the Brazilian shoe industry for more than thirty years, developing products, helping in the distribution, marketing and support to sales, expanding markets and seeking business opportunities and partnerships abroad.”
Organizational Involvement
2008 / 2011 – WFSGI Board´s Member – World Federation Sporting Goods Industry.
2005 – 2013 – Member of Legal Committee and Trade Committee.
Specialties:
Start up in Brazil and Latin America, branding and identity.
Opening of branches in Latin America, USA, and Europe.
R&D base development in Asia.
President of ASICS LATAM.
Educational Background
1977 – BA in Business Administration – EAESP/FGV.
1982 – Post Graduation in Marketing – EAESP FGV.
1992 – Business Management – AMA Canada.
Business Administration in Marketing from FGV, São Paulo.
Post-graduation in Marketing from FGV, São Paulo.
Work Experience
1981 – 1984 – Product Manager of Sporting Goods
1981 – 1987 – Alpargatas
1985 – 1987 – Marketing Manager-Nike
1988 – 1991 – Director of Marketing Brazil
1988 – 1993 – Bata Shoe Organization
1991 – 1993 – Director of Marketing Latin America
1993 – 1997 – Director of Business Unit–Sporting Goods Azaléia S.A.
1997 – 1999 – Director Corporate Marketing Azaléia S.A.
2000 – 2003 – Director Superintendent Azaléia S.A.
2003 – 2005 – Director New Business Alpargatas S.A.
2005 – 2008 – Director of Business Unit–Sporting Goods Alpargatas S.A.
2017 – 2020 – Partner and CEO of RG3 Consulting.
2019 – 2020 – CEO and partner, SPRATLYBRANDS BRAZIL AND LATAM.
2019 – 2020 – CEO and partner, BLIV BIKE Mobility.