Policy, Participation & Prosperity: Why the Sporting Goods Industry Matters
Discover the first-ever economic assessment of our industry, the growing misalignment between trade and health policy, and what must change to unlock growth, participation and competitiveness.
The sporting goods industry contributes $675 billion to global GDP and supports 28 million jobs worldwide, yet until now its true economic impact has never been fully measured.
Join SGI Europe and WFSGI on 12 November at 15:00 CET for an exclusive Coffee Break Webinar unpacking the findings from WFSGI's landmark new Economic Impact Report and what they mean for the future of our industry.
Hear from Alex Knezovich, WFSGI Head of Public Affairs & Advocacy, as she reveals the report's most important insights, explores the growing disconnect between trade and health policy, and explains why participation in sport and physical activity is the engine that drives the entire sports economy.
We'll also examine current youth activity data and discuss how the industry is responding to rising inactivity levels among future consumers.
Joining the discussion, Simon Rowe, SVP Mitre and Global Sports Marking, Pentland Brands, will share how leading brands are embedding physical activity and participation into long-term business strategy to drive growth, resilience and relevance.
This is a must-attend session for professionals working in Trade, Customs, Procurement, Supply Chain, Operations, Strategy, Marketing, Government and Public Affairs who want to understand the policy, participation and economic trends shaping the future of the sporting goods industry.
Featuring
The first-ever economic assessment of the sporting goods industry
Key insights from WFSGI's Economic Impact Report
Why trade and health policy are increasingly out of sync
The critical role participation plays in supporting industry growth
The latest WHO youth inactivity data and industry response
A brand perspective from Pentland Brands on embedding participation into business strategy
Guest Speakers
Alex Knezovich
Head of Public Affairs & Advocacy, WFSGI
Simon Rowe
SVP Mitre and Global Sports Marking, Pentland Brands
Register now and discover why participation isn't just a public health issue, it's a business growth strategy.
