Milano Cortina, February 11, 2026:

As the Olympic Winter Games Milano Cortina 2026 unfold across Italy, the World Federation of the Sporting Goods Industry (WFSGI) is proud to see the IOC and WFSGI NOC Uniform Support Programme in action – equipping athletes from emerging and developing winter sport nations with the performance apparel and accessories and official uniforms they need to compete with confidence on the world stage.

At these Games, the programme is supporting 27 athletes from 12 National Olympic Committees (NOCs) across four winter sport disciplines, reinforcing WFSGI’s commitment to inclusion, solidarity, and equal opportunity in sport.

MEMBER BRANDS SUPPORTING ATHLETES ACROSS FIVE OLYMPIC VENUES AND FOUR DISCIPLINES

WFSGI member brands adidas, Decathlon, Oakley, Odlo, Mizuno and Under Armour are supporting athletes competing across five iconic venues and four disciplines. From the Alpine courses of Cortina and Bormio to the Nordic tracks in Predazzo and Anterselva, and the ice arena in Milano, these athletes are proudly representing their nations, fully equipped for both competition and life inside the Olympic Village.

• Alpine Skiing: 13 athletes (competition and village wear)
• Biathlon: 3 athletes (competition and village wear)
• Cross-Country Skiing: 8 athletes (competition and village wear)
• Figure Skating: 2 athletes (village wear only)

12 NOCS REPRESENTED

DELIVERING INDUSTRY SOLIDARITY

The NOC Uniform Support Programme reflects the WFSGI’s unique role within the Olympic ecosystem. By mobilising member brands, manufacturers and technical expertise, WFSGI ensures that athletes from smaller or developing winter sport nations compete in apparel that meets the highest performance standards and that every athlete can stand on the start line feeling prepared, professional and proud.

INCLUSION ON THE WORLD STAGE

As competition continues across Milano Cortina 2026, the impact of the programme is visible:  in the start gates, on the tracks, in the biathlon range, and throughout the Olympic Village. Athletes are not only competing; they are raising the profile of winter sport in their home countries and inspiring future generations.

The presence of 27 supported athletes across 12 nations is a powerful reminder that the Olympic Movement thrives when opportunity is expanded and participation is strengthened.

WFSGI and our member brands are honoured to contribute to this collective effort. As the Games continue, the federation proudly stands behind every athlete supported through the NOC Uniform Support Programme – celebrating their participation, their performance, and the spirit of inclusion that defines Milano Cortina 2026.