The World Federation of Sporting Goods Industry (WFSGI) is pleased to welcome Alexandra Knezovich as Head of Global Public Affairs and Advocacy. Alex brings 15 years of experience developing and scaling advocacy platforms and multi-stakeholder coalitions at global, regional, and national levels, with a focus on the intersection of business and impact. Throughout her career, she has worked across Latin America, Africa, Europe, and Asia, engaging a broad range of stakeholders including governments, international institutions, corporates, NGOs, donors, and academic partners.

Using her ability to aggregate and haromonise diverse interests, Alex specialises in stakeholder engagement, strategic positioning, and coalition-building. Her work has consistently helped industries and organisations articulate a clear, credible, and unified voice. Her experience spans critical issues such as global health, economic development, responsible business practices, and ESG. Alex shares her vision of “I’m excited to join the sporting goods industry and look forward to bringing its passion and the industry’s power to policymakers. Working closely with our members, we will unify and sharpen the global sporting goods industry’s voice to position us as a trusted partner in global health, economic development, and responsible business.”

The appointment of this new role reflects WFSGI’s commitment to proactive engagement in advocacy and responsible leadership at a time when the sporting goods industry plays an increasingly important role in shaping healthier societies and more sustainable economies.

WFSGI looks forward to the impact of Alex’s work as we continue to elevate the industry’s voice on the global stage.

Working in an advocacy role in your company? 

Reach out to Alex at aknezovich@wfsgi.org to set up an introduction call to share your company priorities.